Sunday 31 January 2016

My bloopers



I thought it would add an interesting twist on the perception of my trailer if you were able to see behind the scene footage of the making of 'Invocat'. Because the trailer was so scary I believe it is funny and comforting to watch the actors without the terror and the effort that went into the finished product. By watching the blooper reel it shows my audience the energy and time spent trying not to get distracted by each other going wrong and making hilarious mistakes. Inviting you into the set I hope that being able to watch the gag reel gives it a more personal and interactive feel on the movie.

Thursday 28 January 2016

Monday 11 January 2016

BFI Report


The British Film Institute (BFI) have produced a fascinating report that shows me current level of film 'consumption and the style and genre of film people enjoy watching. 
This is really important for my studies as it highlights to me what my general audience will enjoy and what the most popular and successful film is to produce.
Below I have screen grabbed the most relevant slides from the BFI presentation. 
This slide is an overview of what the total number of films watched in the UK over the past three months. This includes movies watched through a range of platforms such as TV, digital, cinema and piracy.

This next slide highlights the favourite genre of film that the general public enjoy watching.


The page is split into data by demographics and key market segments, such as people going to the cinema and DVD/BD purchasers. 



These two pages are a full breakdown by demographics and marketing segments.

This next slide reveals to us the majority of the general public's genuine favourites. Considering genre preferences the British Film Institute asked participants to choose up to three genres for the offered genre list. 
As you can see, the most favoured are, comedies, thrillers and sci-fi's. 
The chart shows me the percentage of people who rate each genre as a favourite (up to three participants). Base : representative sample of GB 16+ population into film (1,978)


















Moodboard of Film Billboards


Sunday 10 January 2016

Invocat Billboard One


Invocat Billboard Two



Although the differences between option 1 & 2 are minute because i was so focused on that one aspect of the billboard I could notice the difference. The hashtag 'for better or for worst' and the second options hashtag 'hell calls hell' is the only change I made to both posters. Although I feel like overall image with #FORBETTERORFORWORST on it looks the most professional, I believe that it all relates to much to weddings giving my viewers the wrong impression. Therefore #HELLCALLSHELL works best as it also informs you about the meaning behind the film title.