The film's Title 'Invocat' has to be the boldest and most memorable aspect about the billboard. having been inspired by the poster for 'Sinister' I decided to use the colour red to help induce the feelings of murder and despair which relate to Halloween. The Bold text has been spaced out to symbolise how long the curse has been in the family and the distance between sanity once the necklace is worn and has its power over you.
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